Job Description
Key ResponsibilitiesSEO / AI SEO / Local SEO- Build advanced SEO strategies (AI-assisted, geo-targeted) that attract and convert decision-makers. - Conduct keyword research and competitor analysis for high-value B2B markets. - Optimize landing pages and content frameworks for lead capture and authority-building. - Track performance by: organic traffic growth, keyword share of voice, % increase in SERP rankings, organic MQL volume, cost-per-organic-lead.Paid Media (Google Ads & Meta Ads)- Plan and manage paid campaigns targeting B2B buyers (executives, physicians, practice owners). - Own audience segmentation, testing, and conversion tracking to optimize ROI. - Manage budgets effectively across platforms to achieve pipeline goals. - Track performance by: CTR, CPL, cost-per-MQL, CAC by channel, pipeline influenced by paid campaigns, ROI.HubSpot & Marketing Automation- Develop nurture programs, workflows, and lead scoring to accelerate conversions. - Manage reporting and attribution, ensuring marketing impact on pipeline is clear. - Maintain CRM/marketing automation data integrity. - Track performance by: email open/click-through rates, lead engagement scores, MQL SQL conversion rate, time-to-SQL, influenced opportunities.Lead & Demand Generation- Execute integrated campaigns across paid media, content, webinars, and ABM. - Align with sales on pipeline goals and continuously refine funnel performance. - Track conversion metrics across the full funnel: MQL SQL Opportunity Closed-Won. - Key success measures: % of pipeline sourced by marketing, marketing-influenced pipeline, lead-to-opportunity conversion, opportunity-to-deal closed rate, revenue contribution, and overall pipeline acceleration.Analytics & Performance- Monitor KPIs across the demand gen funnel (CPL, CAC, ROI, SQL-to-opportunity rate, opportunity-to-closed-won rate). - Deliver dashboards and executive-ready reports on campaign performance. - Partner with sales ops and finance to connect marketing activity directly to closed revenue outcomes.Qualifications- 58+ years of B2B digital marketing experience, ideally in industries with long, complex sales cycles. - Expertise in SEO (AI-driven and geo-focused), HubSpot, Google Ads, and Meta Ads. - Proven ability to generate demand and nurture leads for considered, high-value purchases. - Strong analytical skills with the ability to connect marketing activity to revenue and closed deals. - Excellent communication and project management skills. - Background in medical aesthetics, medical devices, or other capital equipment industries a plus.What We're Looking For- A marketer who can strategize and execute campaigns end-to-end. - Comfortable with the nuance of educating, nurturing, and converting high-value buyers. - Data-obsessed, test-driven, and results-oriented. - Collaborative, entrepreneurial, and motivated to make an impact.
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Acclaro corporation
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