Job Description

Paid Search Manager

Tombras, an independent 400+ person, full-service, national advertising agency, is seeking a Paid Search Manager to join the 18X US Search Award-winning search team.

The Paid Search Manager will be responsible for the day-to-day management of key accounts including Google Ads & Microsoft Ad campaigns. This includes hands-on management of campaign creation, optimization, billing, and handling day-to-day communication with your supervisor and clients as needed. As a Paid Search Manager you should be able to run a client account autonomously. In addition to strategy, this position will be responsible for developing strong client relationships, training paid search analysts and strategists, leveraging tactical expertise to optimize existing campaigns, and ensuring campaigns are meeting client objectives.

Where you'll be working: Knoxville. Relocation assistance may be offered.

What You Will Be Doing:

• Build effective paid search and YouTube advertising campaigns in Google Ads and Microsoft Ads (Bing) with Search Ads 360 (SA 360). This role will also be responsible for managing and optimizing Performance Max and Demand Gen campaign types.
• Effectively create tactical paid search plans, recommend campaign budgets and campaign performance reports on a weekly and monthly basis
• Manage paid search bid management across multiple brands using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
• Research keywords, analyze their relevance and perform competitive analysis.
• Recommend landing page strategies and consult on landing page planning and optimizations
• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
• A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
• Administer bid management tools to accurate pace daily paid search budgets
• Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
• Work with the Tombras Search team in the United States to ensure alignment with overall client goals, budgets, timelines, performance KPIs and campaign performance reporting structure.
• Champion department processes, stay current on search marketing industry trends and best practices

What You Bring:

• 3+ years of experience within an advertising agency
• Google AdWords certifications - with 1-2 years' experience with Google AdWords and Bing Ads
• Experience managing multi-million dollar campaigns for enterprise clients
• Proven track record of successful client relationship development
• Experience with tactics including Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple.
• Working knowledge around tracking solutions like pixels, Google Enhanced Conversions, call conversions, and offline conversions import.
• Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite.

Why Join Tombras' Integrated Search Team?

We're a nationally recognized team of elite search engine marketers. Our team has won seven US Search Awards in the past two years, including:

Best PPC Campaign

Most Innovative Search Campaign

Best Use of Search Retail/Ecommerce

Why You'll Want To Work At Tombras:

You'll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results is working for our clients and creating a flywheel affect fueling both client and agency growth. You'll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Tombras Benefits:

Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

Dog-friendly offices

Unlimited PTO

Generous parental leave for primary and non-primary caregivers.

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation

Employer-paid Dental & Vision

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

New, Modern building in Downtown Knoxville

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Tombras is an E-Verify employer and participates in the E-Verify program.

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