Website and Search Engine Optimization Specialist Senior Job at Allina Health, Minneapolis, MN

WDY3MVBBNG52dXh1M2gyUHd6c29kUWxlOUE9PQ==
  • Allina Health
  • Minneapolis, MN

Job Description

Overview Location Address: 2925 Chicago Ave Loading Dock, Minneapolis, MN 55407-1321 Date Posted: October 30, 2025 Department: 16000711 Mktg Stgy and Digital Mktg Shift: Day (United States of America) Shift Length: 8 hour shift Hours Per Week: 40 Union Contract: Non-Union-NCT Weekend Rotation: Occasional Job Description Encompasses managing and enhancing AllinaHealth.org through strategic content management, improvement projects, and the development and implementation of effective SEO strategies. Collaboration across functions, including Digital Experience, Marketing Strategy, IT and more, to ensure a cohesive and brand-aligned online presence that drives business objectives. Key Position Details Hybrid position - some onsite meeting requirements based on business needs Full time position - 8-hour, day shifts Occasional weekend availability may be required to support urgent updates to the company website Responsibilities Strategic Website Content Management Leads the planning, development, and optimization of web content in alignment with organizational goals. This includes content creation, migration, regular audits, and strategic updates to ensure relevance and engagement. SEO Strategy and Execution Develops and implements SEO strategies, including keyword research, technical SEO, off-page optimization and local SEO, to increase visibility and drive web traffic. Collaborates with cross-functional teams to ensure SEO best practices are integrated across digital marketing efforts. Cross-functional Collaboration Works closely with Marketing, Communications, IT and other teams to ensure SEO and web content strategies support overarching business and marketing objectives. Ensures cohesive content and design alignment with the Allina Health brand and compliance standards. Data-Driven Insights and Reporting Utilizes analytics and SEO tools to measure performance, identify trends, and make data-driven decisions to optimize digital marketing efforts. Regularly communicate insights and progress to internal teams and stakeholders. Project Management Defines and manages project tasks and resources. Lead cross-functional project teams to achieve milestones within budget, timeline and scope. Proactively adjust priorities based on stakeholder needs and industry best practices. Innovation and Process Improvement Continuously seeks opportunities to improve digital marketing and content management processes. Stay informed of industry trends and competitor strategies to ensure Allina Health remains a leader in digital health care marketing. Other duties as assigned. Qualifications Required Qualifications Bachelor's degree in Communications, Marketing, Journalism, Business or other field 5 to 7 years of experience in digital marketing, with a strong focus on SEO strategy and web content management 3 to 5 years of experience in planning and executing large-scale website projects Proficiency in HTML, CSS, JavaScript, and familiarity with content management systems such as Sitecore, WordPress and Adobe Experience Manager Experience with SEO tools (e.g., Brightedge, Screaming Frog, AHREFs), Google Analytics, Google Data Studio and PPC and social media platforms Preferred Qualifications Knowledge of CRM systems (Salesforce, Pardot) Physical Demands Sedentary Lifting weight up to 10 lbs. occasionally, negligible weight frequently Pay Range Pay Range: $40.37 to $55.85 per hour. The pay described reflects the base hiring pay range. Your starting rate would depend on a variety of factors including, but not limited to, your experience, education, and the union agreement (if applicable). Shift, weekend and/or other differentials may be available to increase your pay rate for certain shifts or work. Benefits Allina Health believes the best way to provide safe and compassionate care for our patients is by nurturing the passion of those who care for them. That's why we devote extraordinary resources to help you grow and thrive - not only as a professional but also as a whole person. When you join our team, you have access to a wealth of valuable employee benefits that support the total well-being - mind, body, spirit and community - of you and your family members. Allina Health is all in on your well-being. Because well-being means something different to everyone, our award-winning program provides you with the resources you need to help you navigate your personal journey. This includes up to $100 in well-being dollars, dedicated well-being navigators, and many programs, activities, articles, videos, personal coaching and tools to support you on your journey. In addition, Allina Health offers employee resources groups (ERGs) -- voluntary, employee-led groups that serve as a resource for members and organizations by fostering a diverse, inclusive workplace aligned with the organization's mission, values, goals, business practices, and objectives. Allina Health also engages employees in various community involvement and volunteering events. Benefits include: Medical/Dental PTO/Time Away Retirement Savings Plans Life Insurance Short-term/Long-term Disability Paid Caregiver Leave Voluntary Benefits (vision, legal, critical illness) Tuition Reimbursement or Continuing Medical Education as applicable Student Loan Support Benefits to navigate the Federal Public Service Loan Forgiveness Program Allina Health is a 501(c)(3) eligible employer Note: Benefit eligibility/offerings are determined by FTE and if you are represented by a union. #J-18808-Ljbffr Allina Health

Job Tags

Hourly pay, Full time, Contract work, Temporary work, Local area, Shift work, Day shift,

Similar Jobs

PetSitter.com

Pet Sitter Wanted - Pet Sitter Wanted In Huntsvill Job at PetSitter.com

Pet sitter, this Friday th Sunday in home , and also at the end of month , possible 3 to 5days Small dog ,Please visit to view full details and to apply. Lots of jobs to choose from!

Autism Society of North Carolina

Camp Royall Counselor Job at Autism Society of North Carolina

 ...Get Paid, Have Fun, Make a Difference!~Located in Moncure , near Pittsboro . ~Summer and year-round opportunities. ~Counselors assist campers in all aspects of self-care (dressing, bathing, eating, grooming, toileting) and other areas of daily living. ~Implement... 

PetSitter.com

Pet Sitter Wanted - Pet Sitter Job at PetSitter.com

I am seeking a honest reliable dependable pet sitter with excellent references for my sweet protective small German Shepherd rescue Lucy . My emotional support Service dog in training An urgent last minute Dr's appt Tuesday Dec 30th. TG for my cousins driving me to the... 

CalPortland

Quarry Supervisor Job at CalPortland

 ...Job Summary The Quarry Supervisor oversees daily operations at the quarry, ensuring efficient and safe extraction, processing, and delivery of raw materials to meet production targets. This role is responsible for supervising quarry crews, managing equipment and resources... 

Scott Humphrey Corporation

Construction Project Engineer Job at Scott Humphrey Corporation

 ...We are seeking a Construction Project Engineer to join our team in San Antonio, TX. This role is ideal for a candidate with industrial construction project experience who is looking to advance their career in a dynamic and fast-paced environment. You will support...